Nokia intergrated communications plan 1 thursday, 19 may 2011 2 previouscampaignsthursday, 19 may 2011 3.
Follow these six steps to build a strong marketing communications plan. This article links the integrated marketing communications (imc) concept to the planning process in marketing following the current conceptualizations as a.
A review of different methods and models for developing a marketing communications plan, including the pasta model.
Quy huy, insead professor of strategy and timo vuori, assistant in 2008, nokia launched its first touchscreen phone, the 5800, at a lower.